Free tool
Content Brief
Turn a topic and your own notes into a structured writing brief: titles, outline, questions, and checklists.
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Content brief
This brief is assembled from what you typed, using a fixed set of rules. It contains no search volume, keyword difficulty, traffic estimate, competitor ranking, or People Also Ask data, because none of that can be produced without a search-data provider. Where a number would be a guess, the brief leaves it out rather than inventing one.
What This Tool Does
The brief builder turns what you know about a piece into a structured plan: working titles, a slug, meta title and description drafts, a recommended H1, a heading outline with guidance for each section, questions to answer, the related terms you supplied, goals, and three checklists to work through before publishing.
It is deterministic. The same inputs produce the same brief, because it is built from rules rather than from a language model, and it never contacts a keyword-data provider.
How to Use It
Enter the topic and choose the content type and the search intent. Everything else is optional, and every optional field you fill in makes the outline more specific to the piece you are actually writing.
- Choose the intent honestly. A comparison page written to an informational outline satisfies nobody, and the tool will not correct the choice for you.
- List the questions your readers actually ask. They become sections, and they are usually the most valuable part of the finished piece.
- Add your site address if you want internal link suggestions. A few of its pages are fetched and only those that genuinely mention your topic are suggested.
- Treat the outline as a starting point. It is a defensible structure for the inputs given, not the only good structure.
How the Tool Calculates or Retrieves Data
Every section is assembled from your inputs using fixed rules. Titles and meta drafts are built from the topic, the brand and the content type, with character counts shown so you can see which drafts will be truncated. The outline follows the intent you chose and expands with the questions and talking points you supplied.
Key names are extracted from your notes by parsing the text you typed, not by looking anything up. If a name appears in the brief, you wrote it.
Internal link suggestions, when you supply a site, come from pages this tool fetched during that run, matched by a plain text search for your topic and related terms. Only pages that were genuinely retrieved are ever listed.
Understanding Your Results
The brief is a plan, not a draft. It tells a writer what the piece has to cover and why each section exists; the writing is still the writing.
Character counts on the meta drafts are counts, not limits. Search engines truncate by pixel width, so a count is a guide to what will probably fit rather than a rule.
You can copy, print, download or save the brief. Saved briefs belong to your account and can be deleted from your dashboard.
Frequently Asked Questions
Because those numbers can only come from a search-data provider, and this tool does not use one. A plausible-looking number that was never measured is worse than no number, because you would plan around it.
No. It produces a structure and a set of decisions: what the piece is for, who it is for, what it must cover, and what to check before publishing. The writing is yours.
Because inferring intent from a phrase means guessing, and a guess presented as an analysis is exactly the kind of invented data this tool avoids. You know what the page is for.
From pages on the site you entered that this tool fetched during the run and that mention your topic or one of your related terms. Nothing is drawn from an index or a third-party crawl.
Yes, apart from the internal link section, which depends on what the site returns at the time. Everything else is produced by fixed rules, so a brief can be regenerated and compared.